Posts Tagged ‘in4ins’

Optimization, experiment design, and Sir David Cox

Wednesday, August 3rd, 2011

It has been almost a year of my involvement in a project of global marketing mix optimization solution for a large consumer packaged goods company. Conceptually, the problem is simple: given a fitted model of a company’s revenue as a function of promotion campaigns for its products, and using past year’s promotion campaigns allocation scenario as a starting point, find a revenue maximizing scenario subject to promotion expenditure constraints.

Figure 1: A visualization of a step in a solution of an optimization problem. To see the full dynamic visualization, go to theory.info.

The problem becomes more interesting when we go into details. (more…)

Working with In4mation Insights

Thursday, September 30th, 2010

Starting in the summer of 2010 I have been fortunate to work on several projects with a leading market research firm In4mation Insights, based in Needham Heights MA.

My job function has led me to work closely with the firm’s partners Steve Cohen and Mark Garratt, who have both been an example of impeccable professionalism and wit, and also with some other members of the team – Mark Irwin, Sanjib Mohanty and Ryan Hickey who are all quite sharp. (more…)